SEO Tips to Improve Organic Search Results (Rankings & Traffic)
17 Tips for Optimizing Organic Search Results (Rank and Traffic)
Before yawning over the title of this article and proceeding to scroll through the headlines …
he is…
SEO in patna tips are a dime a dozen and most of the articles you’ll find on this topic will make sense if you’ve done something to grow your organic search traffic.
Well, I’ll take a slightly different approach.
For the past 12 years I’ve been doing SEO almost every day, I’ve done a lot of website audits. In fact, in the past few months alone, I’ve conducted more than 180 video SEO audits for our newsletter members.
So instead of giving you random SEO tips that may or may not apply to your website, I will walk you through the most common things established websites can benefit from (they were in our newsletter after all …)
Of course, some of them will still be basic and make sense for you, but they do provide an accurate picture of what keeps most website owners from driving organic search traffic.
Let’s do it. Here are my top 17 tips to help you improve your organic ranking.
1. Get more backlinks
Backlinks are links that point back to your website, from other websites. Think of it as a vote of favor.
Not only is this one of the three most important ranking factors in Google’s eyes, but it also tends to be the number one bottleneck for most website owners. Not only is it difficult to get it, many people think that they no longer matter, which is far from the truth.
Not having enough backlinks to rank in two main ways on your site.
The most common problem is that your website as a whole does not have enough power to face your competitors. In other words, your entire domain (not the page it is on) contains many links that make it more trustworthy than you.
To find out if this is the case for you, use a backlink checker like Ahrefs and compare the Domain Ranking metric of your competitors’ sites against yours. If there is a large gap, it is likely the culprit.
Note: Other backlink checkers usually have a similar scale if you don’t want Ahrefs to sign up for some strange reason.
Authority throughout your site is just as important as the backlinks for the individual page you are trying to rank with.
If all of your competitors have similar authority to your site, it will determine how well everyone’s page SEO company in Patna is and … if someone has backlinks to your landing pages.
Unless you’ve been with an varun SEO freelancer for a long time or have a really good technical SEO expert on your team, you probably don’t want to compete on the side of the page.
How many backlinks should you have for your landing pages? This will depend largely on the competition: the number of links they have to their pages, the quality they have, etc.
As a general rule, you will need more links to your landing pages when searching for informational or service keywords. Ecommerce is a little easier because many websites do not naturally link to category pages.
2. Start by searching for keywords
The Internet is too big for Google to manually decide what each page is about, which queries to rank, and in what position.
This is where Google’s search algorithm comes in — it does all of that automatically.
As you might have guessed, you will not be as good as we are at understanding the English language, the intention behind certain words, and how the different topics overlap.
We need to know what people are typing into Google, compare the data, and then optimize our pages accordingly.
Just look at the image below to see how much of your query can vary from one keyword to another:
Keyword research on Ahrefs
Even after 12 years of researching keywords on a daily basis and helping business owners with SEO, I assumed that “How to get # 1 on Google” would involve more searches than “How to improve SEO”.
In my experience, we can group keyword search offenders into four categories:
Outsiders: These are people who have no idea what keyword research is or have never done so. They believe in sayings like “Build it and they’ll come” and usually don’t get search traffic.
Urgency: The owners of these sites have heard of the concept and this makes sense to them
